In this recorded Google Hangout, Philip Cardwell, Scott Offord & Kevin Thomas Tully share their best LinkedIn tips, tricks, tactics and strategies.
Scott: Philip, why don’t you just go ahead and tell us a little bit about yourself, and then we’ll go on to Kevin, and then myself.
Philip: Yes. I’m Philip Cardwell. I’m Scott’s partner with Autopilot, also in marketing, advertising, and public relations business. Basically we’re working on this program as an ongoing effort and adding options all the time. We should be able to help you with anything from profiles all the way through how you correctly use Autopilot.
Scott: Excellent. Kevin, what about you? How are you doing this morning?
Kevin: I’m doing great, Scott, and thanks for having me on today. My name’s Kevin Thomas Tully. I am a social media and social selling strategist, and I’m here today to assist Scott and Philip in helping everybody who’s here today listening in improve their LinkedIn profile, giving you a couple tips that’ll help you get found more easily and to attract the type of buyers or prospects that you’re looking to attract with your profile.
Scott: Awesome, awesome. What I want to do is just make sure that people can ask questions. When they open up this Hangout, there’s going to be a section where people can join in and ask questions and we’ll be able to answer them. Just, if you’re watching, give us your questions right away, and we’re going to start looking at those and we’re going to answer them appropriately. Just to get started, why don’t we just prime this a little bit with some of our own questions? This whole webinar is going to be really quick and fast. We want to jam pack this full of tips that you can use and walk away with to be more successful right away.
We’re talking about attracting visitors to your profile, that’s 1 thing, about getting the right people to visit your profile, that’s another thing altogether. Now we want to give you these tips that you can use. [00:02:00] They’re going to be really simple, to help your profile to convert. Once you get those visitors to your LinkedIn profile, we’re going to help you to get them converting and turning into leads and sales. Philip, we talked about this the other day together. What are some of the most important things that you need to do, what would you say, in order to succeed on LinkedIn?
Philip: I think one of the primary things is an understanding of the psychology behind what you’re doing. What I mean by that is that, if you think about it, your profile is 1 big advertisement for whatever your product, your service, whatever you want to refer to it may be. What that means is, not only do you want to have your profile set up in such a way that it is a correct representation of yourself, but you want to also set it up so that it’s a representation designed for the type of client that you’re going after. What I mean by that, the easiest way to put this into perspective, is to think about my profile, for instance. I’ll put a link to that in a minute.
My profile primarily, for the past 2 or 3 years, has concentrated on crowdfunding. It’s set up to basically showcase me as an expert in crowdfunding. Now, with that in mind, if you think about the people that I use Autopilot for, to go and search and view their profiles, I’m thinking about what type of people do I want to present my profile to that could actually turn into business? In my particular case, I search for entrepreneurs, startups, inventors, in other words, people that I know that, when I go out and I view their profile, as we know by looking at our statistics, we get about a 10% return rate.
Go visit 1,000. You’ll probably have about 100 possibly come back and visit yours. When they do that, I know that if I picked the right category of people to search [00:04:00] for, such as those 3 that I mentioned, when they go back and they look to see why did this guy look at my profile, they’re going to find out what Philip Cardwell is all about. What I mean by that is they’re going to see that I’m all about crowdfunding.
In exchange, you’d be shocked at how many emails that I actually receive where people say, “You know, we’re starting a new company, and we’ve been thinking about ways to fund that company. It’s amazing that you happened to view our profile, because we are seeking ways to raise money through crowdfunding.” In reality, it’s not really amazing. I did that on purpose. I mean, I went out and targeted the specific people whom I actually offer that type of service for, knowing that when they came back and they saw my profile, that it would be a match.
Most important thing that I can think of, when it comes to your profile, aside from optimization and things that’ll be talked about it in a minute, is to make sure that you’re matching off your sales copy, which is your profile, with the correct people that you’re going out and you’re searching for, because you want to match. Let’s face it. If my profile is about crowdfunding, I don’t necessarily want to go out and visit the profile of, you name it, elderly grandmothers, whatever you want to refer to, because it’s not a match.
It’s all about making that match. Your profile needs to match the people that you have coming to view your profile, and it needs to do so in such a way that if you just think about it in common sense, it’s an advertisement. Instead of putting that advertising out via television, you are drawing in people to see your advertisement. You want to make sure that it’s set up correctly so that when you draw that proper class of people in, that there is a match between the service that you’re providing and the service that they’re looking for.
Scott: Yeah, yeah. How about you, Kevin? Any thoughts on that?
Kevin: Yeah, absolutely. [00:06:00] [You made 00:06:01] excellent points about the purpose of your LinkedIn profile. I think where a lot of people go wrong, or they make a common misconception, is your LinkedIn profile, it’s not your resume. When LinkedIn first came out, that’s essentially what everyone was doing. They were downloading their resume and they were putting it out like that, but that’s not how you’re going to attract the people that you’re looking to get to view your profile.
To just expand a little bit on what you said, Philip, you’re looking at your LinkedIn profile as an advertisement. I’m going to go 1 step further. I’m going to say, consider your LinkedIn profile as your digital business card. If you ever are going to any networking events and you’re handing out your business card, there’s a reason why you’re doing that, because you want someone to remember who you are and you want to [them to get 00:06:47] a tangible piece of evidence that you exist and you want to make contact.
In the digital world, that tangible piece of evidence is your LinkedIn profile, so you always want to make sure that it looks [your best 00:07:00]. There’s a couple ways right off the bat that studies have shown people are going to take a couple seconds to decide on whether they’re going to look at your LinkedIn profile or not. There’s just going to be 3 main areas immediately where if you make a couple simple changes, people are going to stop and they’re going to take a look at your LinkedIn profile.
The first way you can do it is with your photo. Studies show that people are going to look at your photo first and they’re going to look at that before anything else. You don’t want to have a photo that’s improperly lit. You don’t want to have one where you’re not smiling. You want to smile. You want to show those pearly whites. You want to forget about the claw. You don’t want to have somebody photoshopped out where you have that claw, where you see the fingers in there. Make it professional.
If you don’t have the money to get a professional photograph done, I’m sure there’s someone in your office who is a photography bug who takes pictures as a hobby. [00:08:00] Just ask them to come in one day and line up against the wall, and they’ll be more than happy to take your photo. If [they 00:08:05] don’t have a digital SLR camera, you can do great things these days with iPhones and Android phones. They take perfect photos which you can then put on your LinkedIn profile.
Scott: Yeah. Yeah.
Philip: Kevin is actually … He’s right. Scott and I participated in a podcast yesterday and that question was asked, do I need a professional photo? The response that I had was absolutely not. You need a professional photo from the standpoint that you don’t want something goofy out there representing yourself when you’re trying to be serious on LinkedIn. However, it’s not necessary to go out and pay a professional photographer.
One of the things that we also talked about yesterday was the fact that a lot of people seem to think now that if they put these icons on their photo, and I’m sure all of you have seen this, where it shows NBC News, Fox News, CBS, things like that, that it tends to draw more attention. I think that, while it may be true that these people may have written or may have appeared on things on these particular stations or broadcast networks, it’s being so overused right now that I think a lot of people are starting to look at it as a spammy practice.
Therefore, they’re [straying 00:09:18] away from it from the profile point of view or from your photo. I think that anything that is more of a headshot, meaning maybe mid-torso or underarm up, I think is a … Background, I don’t think is as important. I think that’s the way to do it. You don’t have to have it professionally done.
Scott: Yeah. Now let’s just move on. We have a question from [Dean Renfro 00:09:39]. I think I’m saying that right. He’s saying … Yeah, he’s cutting to the chase. He’s saying, “How do you move people from just checking out your profile to actually getting on a list? How do you convert them?” Kevin, why don’t you start us off with that, and then we’ll go over to Philip?
Kevin: Sure. Easiest way [00:10:00], Dean, after your photo, the way to convert them, to make sure that they’re going to go into your profile, you have to have a good headline. Dean, I don’t know what you do for a living, because I haven’t checked out your LinkedIn profile, but if you have something on your profile that just says you are the Chief Cook and Bottle Washer at Company X, I’m going to look someplace else.
You have to state your value. You have to state what you do, and you want to state it in a way that’s going to make people want to look further. That’s going to convert people. You want to say you are the preeminent bottle washer and cleanliness expert, and then you could say at whatever that company is, but you want to make sure you put your value up front. Then you can put your title at the back if you have enough room and if you think that’s necessary because that creates value, because you should always answer this question. Why does my buyer, why does my prospect, why should they care?
If you can’t answer that question in anything you put on your LinkedIn profile, then it doesn’t belong there. They don’t care that you were the third grade spelling bee champion in Mrs. [Edelcheck’s 00:11:19] class. They don’t care that you crushed your quota as a salesperson for the past 10 quarters. That doesn’t mean anything to them. What means something to the people that you’re trying to attract and convert are the things that you can do for them and the value that you can provide. Turn it around and look at your own profile, and step outside of yourself for a moment, and say, “If I looked at this profile, would I want to talk to this person? Would I reach out to this person?” If the answer is no, then you need to change it up.
Scott: Yeah. That’s great feedback. For me personally, when I’m [00:12:00] looking at my headline, I change it almost every week, honestly. I used to have it where, hey, I’m an SEO expert. That’s great and all, but it doesn’t really tell people how they can benefit from connecting with me, right? More recently, I’ve put it to say, hey, ask me how to get 397 or more weekly profile visits to your LinkedIn profile.
Then, actually this week, I’m doing a campaign where I’m just going out and trying to visit and connect with as many marketing agencies as I possibly can, because what I want to do is see if they need help getting any of their services fulfilled. My company will help them with their overflow projects. I specifically changed my profile headline to say, “Attention marketing agencies. I can help you with your overflow. Connect with me on LinkedIn,” blah blah blah. Philip, what kind of tricks have you done with your headline or more specifically, how to answer Dean’s question of converting people once they see your profile?
Philip: I’ll tell you exactly 2 very different ways. Is there a way that I can place a link to my profile in this room so that someone [crosstalk 00:13:18] could take a look at it?
Scott: Your toolbox, the Google toolbox, and change that. Instead of your name under there, you can put a link to your profile.
Philip: Okay, if you’ll give me just a second, let me do that, and then I’ll show you a difference [crosstalk 00:13:31] here.
Kevin: While Philip’s doing that, I want to comment on something that Scott said. Scott described a good process, A/B testing. He changes his headline around, just to see what kind of results he’s going to get out of it. That’s okay. That’s a common practice that many marketers use. A lot of people think that once you have your LinkedIn headline written, it’s written in stone and you can never change it, but that’s not true. [00:14:00] Experiment.
You want to find the sweet spot that works for the people that you’re trying to attract to view your LinkedIn profile. If you write it 1 way and it doesn’t seem to resonate with your audience, then change it up until you find that sweet spot, until you find the right combination of words and value statement that’s going to attract the type of people that you want or companies you want to view your profile. Just because you write something doesn’t mean it can’t be changed.
That was a lesson that it took me to learn the hard way. I thought, “Oh my gosh, I’m going to sweat over every word. I’m going to make sure it’s perfect.” Guess what? Don’t let perfect get in the way of good enough. Put it out there, test it, and then see what the results are. You can always change it. That’s the great thing about social. [crosstalk 00:14:50] It’s never permanent.
Philip: Kevin’s right. I have to tell you that when looking at the various ways to use taglines for your actual profile, if you can take a look at mine, I don’t know if you’re able to see it or not, but what mine actually says is, “Crowdfunding and marketing expert. I help businesses, inventors, and filmmakers with crowdfunding, marketing, and advertising.” Basically I’m telling you what it is that I do, and I’m telling you who I do it for, so that when people come upon my profile and they only see that small tagline information, it pretty much tells them very specifically, “This is what Philip does, and this is who he helps.”
Now, contrast that to some of the other ones that you see when someone wants to connect with you, for instance, and you only see your tagline. I can’t tell you how many people that I see, and this is also a waste of SEO value when someone’s searching LinkedIn. For instance, if they’re searching for filmmakers, marketing and advertising, crowdfunding, things like that, I appear at the top, because of the way that I’ve inserted and used those taglines amongst other things. I see people [00:16:00] all the time that find it important, or they think it is, in their tagline to put things such as open networker, LION, of course for LinkedIn open networker, [top linked 00:16:10], what have you.
What they’re actually doing is, it may be nice to draw the attention of people and let them know that you’re there and you’re open to connecting, but if you seriously want to use LinkedIn to convert these connections into any type of revenue based on the services or products that you offer, what you need to do is explain to people what those products and services are [crosstalk 00:16:31]. Simply putting up there on the line that you’re a LION, or you have 14,000 connections, or whatever it is, that’s not going to do you any good when it comes to being found on LinkedIn or when it comes to someone deciding whether or not they actually want to connect with you. [crosstalk 00:16:47]
Scott: Now, another relevant question here regarding headlines and whatnot. [Prinze Ramada 00:16:53], who we know, asks, “What about Google? Putting things in your headline that you might want to be found on for Google, does that help at all?” Kevin, do you know?
Kevin: Yes. I was just going to expand on what Philip said, and Prinze, your question’s very timely. Yes, you can get SEO value both out of your headline and especially out of your summary. To talk about both things that Philip said, you don’t want to waste valuable headline real estate with those extraneous things that you can put into your summary, and you can keyword optimize your summary, Prinze, with SEO [value 00:17:36] keywords that will be found in Google and will raise your profile up on a Google search.
In your summary, you should load that with keywords that showcase value, how you’re going to help your buyers or prospects or audience. Mention your clients. Include your contact details and especially those type of keywords that you want to be known for [00:18:00], that you want to be found for, in Philip’s case, the crowdfunding. Those things will propel your profile up the front page of Google search results, and you can take a look at my profile which is Kevin Thomas Tully. Just search for that on LinkedIn and you can see at the bottom of my summary, I have a list of keywords that I just have right there at the bottom of the summary that will be found in doing a Google search of me. It’ll post me up on the top of Google for those particular keywords and also on LinkedIn as well.
Scott: Nice. Nice. Okay. Let’s move along here. Let’s actually talk a little bit, Philip, about how often you’re updating, making updates or posts and whatnot, on LinkedIn. How often should people be doing this?
Philip: I tell you, that really varies according to what it is that you actually do, what your area of expertise is, and how much relevant, and by relevant, what I mean, information that you can find that’s worthy of posting. To make a post simply to post is not necessarily the right way to handle it. What you should be doing, and I’ll give you a tip here actually, this is a very good way that I do this.
If you remember a minute ago when I said that I will go out and search for people such as entrepreneurs, knowing that if I have entrepreneurs come and look at my profile, having explained what my taglines are, that there’s a good opportunity at some point that entrepreneur is going to say to himself, “You know, I am thinking about coming up with a new product. Maybe crowdfunding is the way to go. Maybe I’ll connect with this guy, Philip.”
That being said, if any of you use Google Alerts, which is a fantastic system that will go out and search the web, and any time … You can set specific parameters such as only search [00:20:00] top-rated articles or only search blogs or news or what have you. I have many Google Alerts set up. I have them set to alert me in real time via email. One of the alert words that I use is the word entrepreneur.
What happens is, throughout the day, as I’m looking through my email, I’ll look at those Google Alerts and I’ll look at the ones for entrepreneur. I’ll look over them, and if I see one, particularly when they come from good quality sources such as Forbes or Entrepreneur Magazine, I’ll go ahead and I’ll take one of those actual articles, and then I’ll post it as a status update or as a post.
Another way to take advantage of that, a little bit off subject, is that if you’re using Autopilot for instance, and you know that you are going to be … In my case, let’s say that I’m going to spend the next 2 days searching for entrepreneurs. I’m going to make sure that my status update for that next 2 to 3 to 4 days primarily are articles or stories that pertain to entrepreneurs or stories that entrepreneurs would like to look at.
Scott: Yeah. That’s a good idea. Kevin, what about you? How much time do you spend on LinkedIn a day? Maybe you could tell us a little bit of the difference between updates and posts, because I don’t think a whole lot of people are taking advantage of this whole new publishing system that LinkedIn has really become.
Kevin: No, and you’re absolutely right, Scott. If you want to think of LinkedIn as your digital newspaper, you have an advantage to position yourself as a thought leader in whatever space that you currently operate in. Think about this for a second, Scott and Philip. You have the ability to write a blog post, have it seen and shared, not only in your first degree network, but also people in your second and third degree network can see what you write and then can like it, comment [00:22:00], and share it with potential prospects and audience and anyone that you might want to do business with, with influencers, with other thought leaders.
It’s all right there at the click of a button. For anyone out there who has ever tried to get their own [blog 00:22:18] started, they know the number 1 factor in having a [sess 00:22:23] blog is attracting audience. At LinkedIn, when you post a blog, everyone in your first degree network [inaudible 00:22:31] as soon as the post is made. Then someone makes a comment on it or likes it, everyone in their network is notified that they liked it or made a comment on it. Think about the exponential growth of articles on what you have to say when you post [a blog 00:22:50] of your thoughts on whatever subject matter expert you want to position yourself on LinkedIn.
If you’re not taking advantage of the LinkedIn posting platform right now, you really should do it. It’s very simple. You can even write something in … If you don’t understand WordPress, write something in a Word document, cut it, paste it, put an image on it, and you’re ready to go. It’s that simple.
Philip: Yeah, let me put this in perspective too, as to what Kevin is saying and how important it is. Ultimately you have the ability to have your message put and spread far and wide across more so than you would in any other way by simply doing a status update. To put that into perspective as to how important that is, there’s a reason why people like Kim Kardashian, for instance, are paid upwards of $200,000 to make a tweet, a single tweet, about a product or a service as an endorsement.
The reason someone pays that type of money is they know that, while it cost them $200,000, it will be going out in front of so many people, so many fans of hers, that actually pay attention to [00:24:00] what she feels is important, so to speak, that it’s well worth the $200,000, because they will receive a multiple of that figure back in sales. It’s kind of like on Shark Tank, they’ve estimated that, if you appear on Shark Tank, it is the equivalent of your company spending a million dollars in advertising.
Philip: That’s kind of the same aspect here. You’re trying to get your message or your profile ultimately in front of as many people as possible, so anything that you can possibly use, particularly something that is free and openly available as an option, like that here on LinkedIn is something that you should take full advantage of.
Scott: Yeah. Yeah. We’re going to move on to the next question, but first, Prinze is saying, “Hey, you can actually do stuff like using Hootsuite or Buffer.” I like Buffer a lot to schedule these things out in advance. One thing I’ve noticed though, when you do that, it’s great for doing text updates, but photos don’t always work so well. If you’re going to be sharing a photo, it’s better to go right into LinkedIn and share it right from your dashboard, because otherwise it’s going to show up as a little icon and it’s going to be a link off to another image uploader service.
Anyway, next question. We really want to help people with little tips and tricks here. What about controlling what people see? Me, personally, I open mine up as much as possible. I want people to see my profile, photo, whether they are connected to me or whether they aren’t. I want people to see all of my activity updates and all that. Kevin, what do you think on all of the different settings and privacy modes that you can select there?
Kevin: Scott, I feel the same way you do about the LinkedIn profile. I think that you should open it up as much as possible. Now there are certain [industries 00:25:53] of course that are very competitive and [oftentimes 00:25:57] go out to RFP, [00:26:00] so they will a lot of times keep their contacts hidden and to themselves. I can understand that because if I were to make a contact with you, for example, Scott or Philip, and I was in one of those industries and one of my competitors saw that I was reaching out to you, they would know that perhaps I was trying to go to RFP with your company. In that case, that would put me at a competitive disadvantage.
For anyone who is not in any of those type of industries, there’s no reason why you shouldn’t open your profile, your contacts. Make sure that everything is visible, your summary, your skills, make sure that you endorse people. Write recommendations for anyone that deserves it, because social media is personal. Social media is something that should be open. I think that, by closing it in and keeping everything to yourself, you’re not going to be able to take the full advantage of everything the LinkedIn platform has to offer. I agree with you, Scott, that open it up as much as possible.
Philip: I’m basically of the same feeling. This also came up in the podcast the other day when the question was asked. Should I accept all invitations from all people, what have you? This falls along the same lines of privacy and opening up your profile. My response to that is, unless you are of a position that you have to be very, very careful in who you connect with, and I gave a example of that. For instance, the person we were speaking to is friends with the CEO of Google. If you find yourself that high up the chain, you may want to be very, very careful about your connections and about the way that you open up your profile. However, for the vast majority of you, you’re not going to have to worry about that, which means that opening up your profile gives you a much, much [00:28:00] greater ability to connect with people.
As a matter of fact, someone said, “Well, what about spam?” I have had my telephone number listed and my legitimate email, which some people will set up a separate email address just in case people do start to spam you, but I’ve had my telephone number and email listed on there now for at least 2 or 3 years. I can count on 1, maybe 2, hands the number of either spam calls that I receive or spam emails. I’ve got well over 14,000 connections, so if you look at it like that, I don’t think you really have to fear placing that information on there or opening your profile wide open.
Scott: Yeah. Yeah. Along that same lines, Philip, you were saying you have your email address and your phone number. Isn’t that against LinkedIn’s terms of service?
Philip: I think that if you put it in the proper place, then you’re going to be okay. Yeah, they are against you putting it in taglines, things like that, but you’ll notice people do it anyway. There’s a section on your profile down there for suggestions about contacting. That’s really where you’re pretty much left alone to put whatever you would like in that respect. I’ve never had an issue with it. I’ve never had anyone say 1 thing to me about it. It just simply appears down there that the best way to contact me is such and such.
Also, in your actual contact information, and this is, once again in opening up your profile for people to view, that’s one of the areas that you’re able to select that option, as to how much you show people in your actual contact information. In there is where you’ll find my telephone number and you’ll find email address and everything else, along with a link that you can set up a time to set up a conference call with me.
Scott: Yeah. Yeah. We said we’d keep this short, but Kevin, why don’t you give us your 1 best tip for converting people [00:30:00] once they visit your profile and turning them into leads or sales?
Kevin: Okay. [inaudible 00:30:05] You just gave the [big 00:30:07] tip right there. The best tip that I always say is every day, take a look at who visited your profile, because a lot of people just don’t even take advantage of that, Scott. Any time anybody visits your profile, think of as they’re knocking on your front door. If someone is going to come into your house, and your digital house which essentially is your LinkedIn profile, and they’re going to visit, are you going to turn them away?
If they take the time to check out your profile, that’s essentially an invitation for you to reach out to them and say, “I noticed you visited my profile.” Then you can start up a conversation. Don’t try to sell them. Don’t try to go ahead and say, “Well, I have this whole big bag of smartphones here. We have the best smartphone plan around, so I want you to take advantage of this right now. We’ve got a great deal going on.” Don’t do it. No.
Kevin: Just go to them and say, “Hey, I noticed you visited my profile.” Then before you write them back, take a look at their profile. See if there’s any neutral commonalities going on. Look at all their social profiles. Take the time to do a little bit of research, and then talk to them like a human being. Ask to connect with them on LinkedIn, and leave it at that [crosstalk 00:31:31]. Start a conversation. Don’t try to make a sale. Don’t sell on social media. [crosstalk 00:31:38]
Philip: You guys are exactly right, and that’s one of the things that you’re going to find happening when you use Autopilot is that instead of you being the one, you’re going to find people that will be emailing you back or trying to communicate and saying, “Hey, I noticed you visited my profile. Is there something that I can do for you?” It does happen all the time, so once again, that’s why [00:32:00] when we go back to how you properly use the tool, for instance, and in setting up your profile correctly versus who you want to come visit as a potential prospect, that’s why it’s so important in getting that right.
Just another quick thing concerning setting up a profile. A lot of you may be in the same industry or the same business where what you actually do or the services that you offer people are not going to change that often. Therefore, your actual profile will not change that often, which brings up another point and I’ll get back to that in just a minute as far as updating your profile, but with that being said, in some instances though, it’s a little different.
When there are people that I’m dealing with who are into crowdfunding, their primary profile may be set up in such a way as it has been for years, where it explains who they are and what they do as a profession. The fact that they’re running a crowdfunding campaign is something brand new, short-lived, and will not last forever. They have asked me, “How do I take advantage then of having someone figure out or find out that I’m actually running a crowdfunding campaign right now, because my profile never has said anything about crowdfunding, and if you go visit it right now, it won’t.”
That’s where you need to take advantage of areas of what LinkedIn allows on your profile, such as projects that you’re currently working on and things like that. You can also easily drag and drop and rearrange sections of your profile [crosstalk 00:33:31] on LinkedIn. For instance, if I had a big project running right now that involved a crowdfunding campaign, I would probably drag that project up to the top of my LinkedIn profile, so that as I were out there now trying to draw attention to my profile, I’m more interested in people seeing that actual project that I’m working on currently, as opposed to just seeing what I do in general.
Back to what I said a minute ago about making a difference in how often that you post and things like that [00:34:00] or update your profile, I think that it’s important that you update it frequently. There are now more so than ever, LinkedIn you’ll notice that as you look at your profile, you’ll have a little circle or a globe on the right hand side that will fill up and tell you how you rank as far as an all-star profile rating, so to speak.
One of the other things you’ll notice is, as you edit your profile, at certain points, LinkedIn will recommend certain keywords that you should add into your profile for SEO value. Now, it’s good to add as many of those as you can in there. However, don’t make the mistake that people often make in SEO, no matter what you’re talking about, when they’re trying to get the attention of Google, and that is in keyword stuffing.
In other words, you want to add as many relevant keywords as you can, but typically only if you can change a few of the words that you’re already using that describe yourself to words that LinkedIn suggests be used for better SEO purposes. In other words, don’t go in and stuff a lot of keywords in there just because LinkedIn recommends it, if it means when someone reads your profile, it’s not going to read smoothly or it’s not going to be something that is natural and doesn’t appear to be a sales pitch, so to speak.
Scott: Yeah. Yeah. Great. This has been all great advice.